Blogs started out as informational websites which usually was made up of discrete, informal entries. Up till 2009, they remained the work of a single person and often resonated around a single topic. After 2010 multi author blogs started taking shape leading it to be used by several media outlets like universities, advocacy groups, and so on. The advent of twitter and similar micro blogging system helped to integrate these blogs to form what is presently referred to as the news media. Blogging can be learnt by anyone by taking a look at https://caseo.ca/how-to-blog-in-2016/. Once your blog is done, you need to increase traffic to it as well as to improve its page ranking on organic search engine page results. https://www.ama.org/publications/MarketingNews/Pages/seo-rules-2016.aspx lists the basic rules of SEO or Search Engine Optimization.
Blogging is a popular way of communicating as well as spreading news and information. There are currently over millions of blogs available online on any topic. Setting up a blog is a relatively easy job to do and takes around only thirty minutes. The four steps to be followed to set up a blog are:
Choose a Blogging Platform
There are many platforms available like Blogger, WordPress, Tumblr and so on. WordPress seems to be leading with the number of plug-ins and add-ons it offers. Currently there are more than 82 million users of WordPress, which says a lot about its popularity. It is also very easy to set u and is free to use. Sharing content on WordPress is also relatively easier. The themes it provides nice eye candy to the users.
Self-Hosting or Free Option
Even though most blogging platforms are free to use, it does not come with a domain name of your choice. Since free blogging platforms also set a limit on the maximum content that can be uploaded to the website, you will not be able to add as many images or videos. Whereas a self-hosted blog with a domain name of your choice offers you more freedom to name your website as well as add as many images or videos you like.
Choose a Domain Name
The domain name is the URL of your new website. Try to choose a domain name that gives an idea of what the content on the website is about.
Hosting your Website
Any company that helps to put or host your website on the internet is called a hosting server. It is actually like a big hard drive that saves your website on it for you.
Designing your Website
Many free themes are available that helps you to get started out in designing your website. Try to choose a theme that looks professional and easy to customize to your needs. It is always easy to switch templates if you get bore of the current one.
Once you are done with designing your website, include content that is relevant to the useful so that users will start linking back to it. Always keep your blog up to date with the latest information and keep refreshing it to improve its page ranking in the Search Engine Page Results.