Search engines are combos of programs that return to web surfer all the relevant websites as per the specific search words that are used by the surfer. Hence, search engines are, without a shred of doubt the most important part of the internet in this era. If the search engines did not exist then the internet as a whole will not remain as user-friendly as it is now. In fact, the overall system will become a lot more complicated than it is and it will also be much tougher to use the internet. Search engines work in such a way that the results provided to any web surfer are the most appropriate one.
Any search that you make on a search engine goes through various stages before the end result is given to you. In fact, the process of providing a web surfer with the best possible results begins long before he or she makes his search on a search engine. Every search engine maintains a directory or catalog of all the pages or websites that are worthy of being a part of the search results over the various search engines. These catalogs or directories contain all the fit websites which are crawled or screened by the screeners of the search engine. Screening or crawling by a search engine is the process of making sure of the quality of a website or pages on a website.
So, unless and until a website or its pages are easily crawled or screened by a search engine it will not be a part of the organic search results. This compilation is done by the search engines on a very regular basis to maintain the highest possible quality of websites. The search engines try to make sure that the web surfer is provided with the best and fittest websites as a result of his search. This is one of the reasons why numerous poor quality websites are often not a part of the organic search results over the various search engines. In the overall scheme of things, it is done for the benefit of the web surfer.
The other major reason behind this is to make sure that the experience of the surfer over the web becomes as fast and quick as possible. SEO is the process of increasing the ratings of a website so as to allow that website to be a part of the organic search results over Google for specific keywords. So, if you want your website to be one of the highest rated websites and make it feature on the first page of the search results you must get it optimized using SEO. This will have many benefits to your website in the overall scheme of things because it will gradually start having a lot more visitors than before.
If you are a company based in Canada then you can search for good SEO agencies using ‘Canada SEO’ as your search words on search engines such as Yahoo, Google and Bing.